"...[a South Carolina woman was tricked into buying a fake wooden iPad, complete with a painApple logo and touchscreen icons, for $180 in McDonald's parking lot]...”
- SOURCE: Mary Dooe. (August 31, 2011). "iPlank: Woman duped into buying wooden tablet." American Public Media. View website.
One could -- if eagerly searching for the first blog topic after a long hiatus from blogging -- imagine that this is an excellent reminder that what we see/read in green building and green business is not always the whole story.
Consider a few statistics:
- Reading the recent Tweet from the USGBC and learning there are now 12,000+ LEED certified green homes in the U.S. and 60,000+ registered to become green homes, one could deduce that we're really transforming our housing stock from inefficient energy hogs to environmental beacons of light (OK, minor hyperbole, but work with me). However, if you think about the 120,000,000+ dwelling units in the U.S., the takeaway message might be a little different (i.e., great news, but we're not done yet).
- Or consider the rapid, or rabid, growth in solar PV installations in the U.S., which is now expected to become the world leader in annual solar additions by 2013. Data shows that 2011 will show a 166% jump in U.S. solar capacity. Fabulous news...That is, until you think about the fact that solar power accounts for some ridiculously small percentage of all U.S. energy use (e.g., <1%).
Anyway, you get the idea. Beware of buying expensive electronics in the parking lot of a fast food chain.